ROLEX is the king of the watches today, is the first watch that most players and the last is a watch; Rare is their home there is no long history, two high-profile marketing, all can have today’s status is built up by the quality of the product itself and word of mouth, the strength can be said to be rare in today’s watches industry. Rolex, the founder of Hans Wilsdorf was born in Germany in 1881, when I was young/office in Switzerland to pull the seal factory, responsible for the UK watch exports. In 1905, Hans Wilsdorf with his righteousness brother Alfred Davis in London opened a watch shop “Wilsdorf and Davis,” at the beginning of the creation is the use of Swiss import equipment production, selling watches and clocks. In 1907, they founded in pull seal/office, next to “ROLEX” in local registered the trademark, as Wholesale Cheap ROLEX) because the word pronunciation is the same in all over the world, and thus they will ROLEX positioning into international brand from the start.
Hans ・ Wells, want to watch a streamline readable name, any language is easy to remember, and on a wrist watch machine core and surface is beautiful and pleasing to the eye. He said: “I tasted almost all letter combinations, and eventually reach hundreds of names, but no one to my satisfaction. One morning, I sat in the upper deck of the stagecoach, passing through the city of London cheapside, I like to hear a little voice whispered in the ear:” rolex “.”
In 1912 they will be A British colony in the export business of Bienne, moved to Switzerland and will provide their production equipment factory original JEAN nearly changed its name to “ROLEX WATCH CO nearly s. a.”, two years later even head office was moved to Bienne. In 1920, they founded in Geneva, Switzerland MONTRS ROLEX s. a., henceforth ROLEX formally take root in Switzerland. Use the crown logo, rolex started in 1926 in the same year also for their famous Oyster Case Oyster type waterproof casing has obtained the patent. After numerous rolex important invention launch, including the first to use all the watches in radial automatic chain institution “Perpetual” (1931), and today rolex classic design also in the decades after one by one.
Rolex developed in 1931 of the world’s first patented automatic chain mechanism motion thallium. The original system is the foundation of modern automatic watch each design.
For decades, the rolex watch with “accurate”, “durable” gradually accumulated exports watchest; Rolex watches is the world’s first certified observatory watch (1910), and to this day, every year C.O.S.C. observatory rolex brand is always the maximum number of certification. The part of durable, rolex is the most popular style activity; Although no official propaganda painstakingly, but according to the manufacturer and the user experience, wearing rolex tennis, golf is no problem (and is the most basic), brand suspension technology. Under the accumulation of generations of mouth, rolex is now the most users trust the brand on the market, it could see that from the auction and second-hand market; The rolex wristwatch is one of the few to preservation and increment of wrist watch, even the new depreciation rate is high, a rare antique watches turned up several times and even frequently is dozens of times.
But relative to their noble status, rolex as a brand is abnormally low profile; Although has the advanced technology, but rarely to introduce their products to do more, don’t even willing to show movement – one hundred rolex only a handful of style with transparent bottom cover to do. Part of marketing in addition to fixed advertising and sponsorship activities, rolex is almost not dealing with the media, annual Basel World’s booth in addition to the dealer, VIP, and very few media do not open the media interview. But all this has gradually changed in recent years. Rolex in 2007 for the first time for the product provides a multi-angle pr figure, after arriving in Basel World open media interviews, large-scale activities, even in 2011 even always secretive watches factory also has opened the door to let reporters made, rolex finally with a more open attitude to face the market.
Rolex independent laboratory
Rolex internal standards and main emphasis on research and development in laboratory, and almost all programs are related, such as laboratory will design a mechanical arm, can simulate two days a year to wear the most severe condition, durability test chain belt.